May 12, 2022 04:31 Created by Rajesh Kumar Yadav, Last modified on May 16, 2022 12:21
There is a lot of misunderstanding & negativity about the direct selling business in India. We also know this business as Network Marketing and MLM- Multilevel Marketing. However, our Indian government and the Indian Direct Selling Association (IDSA) describe multi-level marketing companies in India as an emerging medium of employment, entrepreneurship and self-reliance, but some people still defame the MLM companies in India in the name of multi-level marketing schemes.
Today, I will tell the reality about direct selling business in India and the truth and myths about Network Marketing. Because if you are considering network marketing, then it is important to examine some common misconceptions about it.
Image of Network Marketing Companies in India
There is a saying that there is never a bad game, there are just few bad players who defame or spoil it. In the same way, there is nothing wrong in the business of direct selling; there are just some people, sometimes, direct sellers who are defaming this business. In fact, in every industry you will find such people, who blame their wrong practices and failures to the business they associate with. If the medical world does not become immoral due to the actions of some fraud doctors in the medical field, similarly, if any fraud case comes to light in any one bank, then do people stop going to that particular bank and stops deposit their capital there? No!
Same thing applies on Network Marketing Companies in India. Few people may be wrong here too, but not the entire industry. This is not what we say, but government figures also say.
Government report on Network Marketing
A report by the Indian Direct Selling Association (IDSA) said that the direct selling industry has crossed the Rs. 18,000 crore mark in the financial year 2020-21, registering a growth of 7.7 per cent. That is, the sales of our industry in 2020-21 was about Rs. 18,067 crore, which is Rs. 1,291 crore more than Rs. 16,776 crore in the financial year 2019-20. Not only this, according to the report, in the financial year 2020-21, the total number of active direct sellers increased by 6.32% to 79 lakh from the previous year.
Minister of State for Consumer Affairs Ashwini Kumar Choubey recently released the Annual Survey Report on Direct Selling. On this occasion, the Minister himself said that the Direct Selling Industry has established itself in the socio-economic scenario of India by providing livelihood opportunities and skills to about 80 lakh Indians.
When the government in its official report or claims that direct selling industry is giving employment option to lakhs of youth, then obviously our industry is not only completely ethical and employable, but also making people across the country socially and economically dependent.
According to The Associated Chambers of Commerce and Industry of India i.e. ASSOCHAM, this industry will reach 25 thousand crores by 2025. Yes, this data is telling how golden the future of network marketing is. It also suggests that the business of direct selling in India 2025 will be real winner.
To know how effective and profitable this business is, then you go to the website of The World Federation of Direct Selling Associations i.e. WFDSA, the organization that regulates direct selling associations all over the world, where you will get to know how crores of people are working due to network marketing business. Have become self-reliant and how people have achieved time and money freedom in MLM.
Moreover, considering this mission as a resolution, India's leading direct selling company Glaze Trading India Pvt. Ltd. since last 18 years, has been providing excellent opportunities to the youth, unemployed, women and aspiring people across the country to fulfil their dreams and live with time and money freedom.
Today we have more than 40 lakh independent distributors with us who are earning crores from Galway business by buying luxurious houses and buying expensive vehicles. One of the top 10 direct selling company in India, Glaze trading India Pvt. Ltd. Is also part of top 10 government approved direct selling companies in India as it is a member of IDSA.
Today Glaze Trading India is manufacturing almost everything required by the people. From Personal Care, home care, agro to health & fitness care, almost every item is present in the form of Galway products. It is being delivered across the country both offline and online and direct sellers are earning huge incentives by ordering online from home and reaching the products to the people.
Therefore, as per government data suggests, we can confidently say that future of direct selling in India is quite bright. So don't pay heed to the rumours or negativity about Network marketing business. With honesty, hard work and ethical principles be a part of the Glaze trading India Pvt. Ltd. family and enjoy the freedom of time and money, with luxurious house, car and self-respect like others direct sellers.
